Senior Journal: News and
Information for Senior
Citizens & Baby Boomers
More Senior Citizen News and
Information Than Any Other Source -
SeniorJournal.com respects the personal information of
those who visit our Website. We do save some email addresses of those who
have transactions with the site but have no interest in names, addresses,
phone numbers or other personal information, unless provided with the
express consent of the owner.
Many of the advertisements on SeniorJournal.com are
served by third-party advertising company. These companies may use
information (not including your name, address, email address, or telephone
number) about your visits to this and other websites in order to provide you
better service through advertisements about goods and services of interest
We urge all advertisers to subscribe to the
recommendations and requirements of the Network Advertising Initiative,
which has been a leader in training and encouraging good advertising
practices that protect the privacy of online users.
About Google Advertising
Google is a major provider of advertising on
SeniorJournal.com and uses its DoubleClick DART cookie on SeniorJournal.com
serve ads on your site.
● Google's use of the DART cookie enables it to
serve ads to your users based on their visit to your sites and other sites
on the Internet.
● Users may opt out of the use of the DART cookie by
>> Click here for more information about the
DoubleClick DART cookie.
Network Advertising Initiative (NAI)
Ultimately, you are responsible for protecting your
online privacy. However, much of what occurs with online advertising isn't
visible to consumers. Without adequate notice, you cannot make informed
decisions about what you receive and share online.
The NAI has been a leading voice in the development of
solutions to spam, spyware and other online privacy threats. It works with
government agencies, public policy organizations and technology vendors to
ensure that strong and balanced privacy protections become the standard for
all online advertising.
Members of the NAI subscribe to these principles.
A. Network advertisers will adhere to the Online
Privacy Alliance (OPA) Privacy Policies Guidelines for personally
identifiable information. Personally Identifiable Information (PII) is data
used to identify, contact or locate a person, including name, address,
telephone number, or E-mail address.
B. Network advertisers will not use sensitive
personally identifiable data for online preference marketing.
C. Network advertisers will not, without prior
affirmative consent ("opt-in"), merge personally identifiable information
with information previously collected as nonpersonal identifiable
D. Network advertisers will provide consumers with
robust notice and choice regarding the merger of personally identifiable
information with non-personally identifiable information collected on a
going forward basis for online preference marketing.
E. Network advertisers will not use personally
identifiable information (PII) consisting of PII collected offline merged
with PII collected online for online preference marketing unless the
consumer has been afforded robust notice and choice about such merger before
>> For more information about the NAI Self-Regulatory
Code of Conduct 2008 NAI Principles,
>> To know your choices about not having private
information used by NAI members, click here.
Here are just some of the issues the NAI has addressed.
Understanding more about how online advertising works can help protect your
privacy and enhance your online experience.
(What is a cookie?)
Working with the Federal Trade Commission (FTC), the NAI created a set
of self-regulatory industry standards, called the NAI Principles, that
mandate how third party advertising networks can use information about you.
These principles detail the protections given to you regarding the use and
collection of personally identifiable and non-personally identifiable
information for the purposes of targeting online marketing and other
messaging. Included are provisions for consumer notice, choice, and dispute
Learn more about the NAI Principles.
(What is a Web beacon?)
The NAI has created a set of standards that cover the use of Web beacons
. The NAI Web Beacon Guidelines provide appropriate notice and choice
standards for the use of Web beacons on a given Website.
The NAI formed the Email Sender & Provider Coalition (ESPC) in 2002 to
provide policy leadership for legitimate email marketing services and
technology providers in the fight against unsolicited email ("spam"). The
ESPC's work with the FTC, Congress, state legislators and other public
policy institutions on CAN-SPAM -- as well as our work within the industry
to establish standards and best practices -- has been instrumental in the
fight to control and eliminate spam.
Learn more about the ESPC.
As online marketing continues to grow and new marketing technologies
evolve, the NAI will remain a vigorous advocate for consumer privacy and
responsible online marketing standards and practices and will remain
committed to consumer education.
>> If you have any questions about privacy at
to email the publisher.