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Senior Journal: News and Information for Senior Citizens & Baby Boomers

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Privacy Statement

SeniorJournal.com respects the personal information of those who visit our Website. We do save some email addresses of those who have transactions with the site but have no interest in names, addresses, phone numbers or other personal information, unless provided with the express consent of the owner.

Many of the advertisements on SeniorJournal.com are served by third-party advertising company. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide you better service through advertisements about goods and services of interest to you.

We urge all advertisers to subscribe to the recommendations and requirements of the Network Advertising Initiative, which has been a leader in training and encouraging good advertising practices that protect the privacy of online users.

About Google Advertising

Google is a major provider of advertising on SeniorJournal.com and uses its DoubleClick DART cookie on SeniorJournal.com

   ● Google, as a third party vendor, uses cookies to serve ads on your site.

   ● Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.

   ● Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

>> Click here for more information about the DoubleClick DART cookie.

Network Advertising Initiative (“NAI”)

Ultimately, you are responsible for protecting your online privacy. However, much of what occurs with online advertising isn't visible to consumers. Without adequate notice, you cannot make informed decisions about what you receive and share online.

The NAI has been a leading voice in the development of solutions to spam, spyware and other online privacy threats. It works with government agencies, public policy organizations and technology vendors to ensure that strong and balanced privacy protections become the standard for all online advertising.

Members of the NAI subscribe to these principles.

A. Network advertisers will adhere to the Online Privacy Alliance (“OPA”) Privacy Policies Guidelines for personally identifiable information. Personally Identifiable Information (PII) is data used to identify, contact or locate a person, including name, address, telephone number, or E-mail address.

B. Network advertisers will not use sensitive personally identifiable data for online preference marketing.

C. Network advertisers will not, without prior affirmative consent ("opt-in"), merge personally identifiable information with information previously collected as nonpersonal identifiable information.

D. Network advertisers will provide consumers with robust notice and choice regarding the merger of personally identifiable information with non-personally identifiable information collected on a going forward basis for online preference marketing.

E. Network advertisers will not use personally identifiable information (“PII”) consisting of PII collected offline merged with PII collected online for online preference marketing unless the consumer has been afforded robust notice and choice about such merger before it occurs.

>> For more information about the NAI Self-Regulatory Code of Conduct – 2008 NAI Principles, click here.

>> To know your choices about not having private information used by NAI members, click here.

Here are just some of the issues the NAI has addressed. Understanding more about how online advertising works can help protect your privacy and enhance your online experience.

Cookies (What is a cookie?)
Working with the Federal Trade Commission (FTC), the NAI created a set of self-regulatory industry standards, called the “NAI Principles,” that mandate how third party advertising networks can use information about you. These principles detail the protections given to you regarding the use and collection of personally identifiable and non-personally identifiable information for the purposes of targeting online marketing and other messaging. Included are provisions for consumer notice, choice, and dispute resolution. Learn more about the NAI Principles.

Web Beacons (What is a Web beacon?)
The NAI has created a set of standards that cover the use of Web beacons . The NAI Web Beacon Guidelines provide appropriate notice and choice standards for the use of Web beacons on a given Website.

Spam
The NAI formed the Email Sender & Provider Coalition (ESPC) in 2002 to provide policy leadership for legitimate email marketing services and technology providers in the fight against unsolicited email ("spam"). The ESPC's work with the FTC, Congress, state legislators and other public policy institutions on CAN-SPAM -- as well as our work within the industry to establish standards and best practices -- has been instrumental in the fight to control and eliminate spam. Learn more about the ESPC.

Advocacy
As online marketing continues to grow and new marketing technologies evolve, the NAI will remain a vigorous advocate for consumer privacy and responsible online marketing standards and practices and will remain committed to consumer education.

>> If you have any questions about privacy at SeniorJournal.com, please Click Here to email the publisher.

 

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