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Senior Citizen and Internet
FreeShipping.org Appeals to Seniors Home-Bound or
Saving on Gasoline
Site moves to Colorado, plans to have 1,000 retailers
offering free shipping deals on the site by 2009
 Sept.
6, 2008 – A Website that may interest many senior citizens – especially
those who are home-bound or trying to save on gasoline – is moving on
and up and the price of gasoline maybe one of the reasons.
FreeShipping.org is moving its headquarters from Orlando to Fort
Collins, Colorado.
Founders Luke and Maisie Knowles, founders of the
one-stop destination for consumers to find online retailers that offer
free shipping deals, say their company continues to grow rapidly
Fueled by the escalating cost for a tank of gas and
the convenience of making discounted purchases from home, a growing
number of consumers are flocking to the Internet for online shopping,
they say.
Yet online shopping can have drawbacks, namely the
shipping fees that many retailers charge.
Savvy online shoppers recognize that the cost of
shipping can determine whether a purchase is worthwhile, thus the value
of buying items from merchants who offer free shipping, according to the
Knowles. Locating Internet retailers that provide these deals was
challenging, until the debut of FreeShipping.org
Launched last December, FreeShipping.org promotes
itself as a one-stop destination for consumers to find online retailers
that offer free shipping deals. The site, which claims it includes more
than 800 name-brand stores, allows visitors to search by brand or
category.
Among the major retailers on FreeShipping.org are
JCPenney, Target, Bloomingdale's, Kohl's, Sears, Best Buy, Old Navy, and
Nordstrom. Macy's is one of the site's top partners, offering as many as
15 free shipping coupons at one time.
"Many online shoppers can identify with the
experience of finding a great deal and then discovering an expensive
shipping charge during checkout," said Luke Knowles, who founded
FreeShipping.org with his wife, Maisie. "Shopping online is more
appealing when you know that you won't have to pay for shipping."
Online shoppers and retailers alike have found
FreeShipping.org beneficial, says Luke. Last month, FreeShipping.org
helped create more than $600,000 in sales. The Knowles expect to have
more than 1,000 retailers offering free shipping deals on the site by
year's end.
"People respond more favorably to free shipping
than a discount coupon," Knowles said. "In many cases, the cost of an
online purchase is more reasonable when an item is full price and there
is free shipping compared to an item that is discounted but has shipping
charges."
Along with more cost-effective prices that can be
found at brick and mortar stores, convenience is a major factor for
online shopping, and free shipping further enhances the appeal.
"I'm a new mom, so I have little time to shop at a
mall. I make most of my purchases online. I do most of my holiday
shopping online, too," said Maisie Knowles. "By creating a single site
where consumers can find online retailers that offer free shipping
deals, we are saving visitors time and money, which is something that
interests everyone."
>> www.freeshipping.org.
>>
More about Luke and Maisie Knowles
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