Founder of Women’s Football Now Starting Wii Bowling
Money Site for Senior Citizens
Many senior centers around U.S. now sponsoring Wii
bowling tournaments
Dec.
22, 2008 – The push to get senior citizens to keep their minds and
bodies active has stirred a growing interest in electronic games. Now,
Catherine Masters wants to take it a step further by promoting a prize
money circuit for these older citizens who have taken up bowling with a
Wii video game.
She says many senior centers are offering Wii
tournaments and thinks it can be even more fun if there is an
association of these players on the Internet. And, her new Website will
make it interesting by promoting cash prizes to the winners.
"Wii is not only a competitive sport, it's also
super social and gives the seniors a chance to gather together and cheer
each other on,” says Masters.
“Seniors can also use a little extra pocket change
and I am confident that I can bring in enough sponsors to provide prize
money tournaments around the country."
Masters has set up two websites for the seniors who
play Wii. The one for the seniors to connect with each other is called
seniorwiicentral.com. There is no charge to seniors to sign up.
The other site is
seniorwiicircuit.com. This is the site for the prize money
tournaments that are scheduled to start in mid-2009.
There are a lot of companies trying to reach the
senior market, says Masters, who describes herself as a sports
entrepreneur. She is optimistic that many of them will see the value in
becoming a sponsor of the Senior Wii Circuit.
Catherine Masters
Seniors are a “very brand loyal group of consumers”
and she believes that will help her bring in the major corporations.
Her Website says the new money league, Senior Wii
Bowling Tour, will start in 2009.
About
Wii
Nintendo, the manufacturer, says,
To truly understand how Wii revolutionizes gaming,
you have to try it for yourself. Quite simply, Wii is for everyone. The
ease of use and interactivity of the Wii Remote and Nunchuk allows for a
unique social gaming experience for the whole family. You don't just
play Wii, you experience it.
Why do I need Wii?
Wii is not just a gaming console, it's a reason to
get together with your friends and family and play today's hottest
games. Wii offers legendary Nintendo franchises like Mario, Zelda and
Metroid, as well as all new classics like Wii Sports and Wii Play.
Create your own
Mii character to star in
Wii games. Play friends online over
Nintendo Wi-Fi Connection or use the
Internet Channel to surf the net from your sofa. You can even
download classic Nintendo games using the
Wii Shop Channel. Take a look around and see why your TV is not
complete without Wii.
“Many Senior Centers are
hosting tournaments and finding that the interest is exceptionally high
and the enthusiasm is something never seen before in this group,” says
the league promotion.
“People not only play the
games but come out and watch others compete. Teams are forming around
the country and the movement is creating ‘stars’ out of many seniors who
thought their days in the spotlight were over.”
Masters says she is forming the league to “bring
all of these competitive people together in a well run and organized
manner.”
And, she adds, to provide prize money for those
that compete on a regular basis.
"Everyone wants to make a few extra dollars and
this is a chance for seniors to do just that," she says.
“There are no prize money competitions in sports
for most senior athletes and I felt there should be. Our golden years
should be just that – golden, and this is a way for seniors to generate
more income, stay active and have fun!," she states.
Masters is not afraid of big challenges. In 2000,
she says she founded the National Women’s Football Association. Her
league was also the female team in the 1st ever Gender Bowl held in Los
Angeles. She was inducted into the American Football Hall of Fame in
2007 for her pioneering efforts in women’s tackle football. She sold the
league to its team owners in 2008.
And, in 2007 she founded “Women’s Sports Cares” a
networking group for people working in the women’s sports world.
Masters claims extensive credentials in the
marketing, public relations, tv production, music and sports industries.
She says she has worked as a public relations/marketing consultant for a
variety of clients including minor league baseball teams, top sporting
goods manufacturers, major real estate resort corporations, top Fortune
500 corporations, the Lipton Tennis Challenge, major record labels and
the Nashville Film Festival. She has worked in the sports industry for
over 30 years.
Keep up with the latest news for senior citizens, baby
boomers
Dec.
22, 2008 – The push to get senior citizens to keep their minds and
bodies active has stirred a growing interest in electronic games. Now,
Catherine Masters wants to take it a step further by promoting a prize
money circuit for these older citizens who have taken up bowling with a
Wii video game.