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Senior Citizen Homes & Communities
Trilogy by Shea Homes Ranks Highest with Buyers in
Active Adult Communities
Del Webb communities also win
recognition from those 55 plus
 Sept. 18, 2007 - Trilogy by Shea Homes ranks
highest in customer satisfaction among the largest active adult
community home builders, according to the J.D. Power and Associates 2007
New-Home Builder Customer Satisfaction StudySM released last week. The
study, which includes satisfaction rankings of builders in 34 of the
largest U.S. home-building markets, measures buyer satisfaction in
active adult communities.
New-home buyers who are ages 55 and older comprise
more than one-fourth (29%) of the respondents to the study. Of these
respondents, more than one-third (34%) purchased a home in an active
adult community.
“Active adult communities are a particularly
fast-growing segment of the otherwise struggling U.S. housing market,”
said Paula Sonkin, executive vice president of the real estate and
construction industries practice at J.D. Power and Associates.
“The importance of satisfying these customers by
providing secure, low-maintenance communities and well-planned amenities
will become increasingly critical for home builders as the Baby Boomer
generation continues into retirement age.”
Trilogy by Shea Homes receives particularly high
ratings in the three areas that are most important to active adult
buyers: builder’s warranty/customer service; construction manager; and
home readiness.
Following Trilogy by Shea in the active adult brand
rankings are Centex Homes, Del Webb and K. Hovnanian’s Four Seasons,
respectively.
The study finds that builder reputation is
considerably more important to active adult home buyers than to typical
new-home buyers. Approximately 62 percent of active adult home buyers
say that builder reputation is “extremely important” to their selection,
compared with only 56 percent of non-active adult home buyers. However,
active adult purchasers consider price to be less important—with 62%
saying that price is “extremely important”—compared with non-active
adult home-buyers, of which 72 percent say that price is “extremely
important.”
The study also highlights select active adult
communities that perform within the top 10 percent of qualifying
communities. These Active Adult Communities of Distinction are:
● La Quinta, Inland Empire, Calif. (Trilogy by
Shea Homes)
..● Rio Vista, San Francisco Bay Area (Trilogy by
Shea Homes)
● Solera At Apple Valley, Inland Empire, Calif.
(Del Webb)
● Solera At Oak Valley Greens, Inland Empire,
Calif. (Del Webb)
More than one-half of active adult buyers are
located in five markets: Phoenix (20%), Las Vegas (11%), Inland Empire,
Calif. (9%), Orlando, (7%) and Philadelphia (7%).
The 2007 New-Home Builder Customer Satisfaction
Study is based on responses from 50,401 buyers of newly built
single-family homes who provided feedback after living in their homes an
average of four to 18 months. The study includes responses from 5,386
active adult home buyers. For more comprehensive builder rankings for
all 34 U.S. markets, visit
www.jdpower.com
Editor’s Notes:
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D.
Power and Associates is an ISO 9001-registered global marketing
information services firm operating in key business sectors including
market research, forecasting, performance improvement, training and
customer satisfaction. For more information on
car reviews and ratings,
car insurance,
health insurance,
cell phone ratings, and more, please visit
JDPower.com. J.D. Power and Associates is a business unit of The
McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE:
MHP) is a leading global information services provider meeting worldwide
needs in the financial services, education and business information
markets through leading brands such as Standard & Poor’s, McGraw-Hill
Education, BusinessWeek and J.D. Power and Associates. The Corporation
has more than 280 offices in 40 countries. Sales in 2006 were $6.3
billion. Additional information is available at
http://www.mcgraw-hill.com.
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