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Features for Senior Citizens

AARP’s New ‘Work Reimagined’ to Help Older Workers Find Jobs

Online program linked with professional job site, Linkedin

Aug. 1, 2012 – A new online effort to connect older workers with employers seeking these experienced workers was announced today by AARP. Work Reimagined will work in coordination with the professional networking site, LinkedIn, to emphasize assistance for older professional seeking a new or more satisfying job opportunity.

AARP President Rob Romasco announced the multi-pronged Work Reimagined online initiative today, outlining some of the key elements, which include:

   ● original and curated content with advice and insights relevant to experienced workers in today’s job market, and

   ● access to current job openings with the nearly 120 employers who have taken the Work Reimagined pledge, publicly committing to treat all employees equally regardless of age.


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“Work Reimagined enables experienced workers to come together in a vibrant online community to share your views and help move through ‘what’s next’ career moments,” said Romasco.

“It opens the way for access to workforce resources, as well as the opportunity to connect with other experienced workers in a peer-to-peer environment.”

The dynamic nature of Work Reimagined is demonstrated by the decision by dozens of forward-looking employers with at least some immediate hiring needs to sign a pledge to recruit across a level playing field when considering experienced workers. These firms are looking for the strong work ethic, maturity, and customer orientation that experienced workers bring to their jobs.

Employers who sign the pledge agree that they have:

   ● Openness to the value of experienced workers;

   ● Nondiscriminatory HR policies;

   ● At least some immediate hiring needs at the time of pledge signing.

With the integration of LinkedIn information, qualified workers are put together in the same space with employers who value those workers.

“Over the past decade, the digital world has transformed how most people look for a job,” said Romasco.

“Today, Work Reimagined harnesses the power of social media to offer great opportunities for experienced professionals to connect, to access information and resources, and to leverage their professional network in their pursuit of more fulfilling work and career.”

Work Reimagined also offers job listings independent of LinkedIn, as well as articles, columns, tips and tools to help people navigate today’s workplace.

“This service is especially valuable in the face of a difficult economy that has found many professionals unemployed for, in many cases, a year or more,” Romasco added.

Among the employers who have taken the Work Reimagined pledge are Scripps Health, the top finisher last year in AARP’s Best Employers for Workers Over 50 program; Toys R Us, Inc.; Dollar General; United Health Group; Lowe’s and AT&T.

Work Reimagined ( is featured in the August-September issue of AARP The Magazine.

AARP’s statement of purpose:

“AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at”

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