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Elder Care News for Baby Boomers
Elder Care Website and Book Target Baby Boomer
Caregivers
Doctor Marion launched by company claiming to be
first with such media for boomers
August 14, 2006 Older adults carrying for even
older parents is a growing trend as American life spans continue to
lengthen. The latest effort at serving the need for caregiving
information is a new Website that also promotes an upcoming book. Marion
Somers, Ph.D., who calls herself "Doctor Marion," has announced her site
is online now and her book will be published next month.
With more than 22 million Americans providing care
for an elderly loved one, Pew Internet Research recently reported that
baby boomers were twice as likely as younger or older adults to have a
parent or parents who need help handing their affairs. At the same time,
the over-55 community has become the fastest rising demographic of
Internet users, according to Jupiter Research.
Doctor Marion's stated goal is to "meet these users
online, and provide them with easily accessible information and tools to
better deal with the challenges of elder care -- while managing their
own retirement plans, child care concerns, and personal health and aging
issues."
Elder Health Resources of America, a New York
corporation, is the parent company of DoctorMarion.com and claims to be
the first company to develop media properties that address elder care
topics targeted toward the baby boomer caregiver population.
Doctor Marion, the company says, is a leading elder
care expert and doctormarion.com is "the most comprehensive online
destination available for the baby boomer generation and other
caregivers to access free elder care information and support."
The site features interactive content, tips,
message boards, and information that creates "a complete, ongoing
resource for caregivers to become self-reliant, confident, and
independent while caring for an elderly relative or loved one."
Doctor Marion, the company says, "puts a friendly
face on elder care, which can be a confusing and difficult topic for
many."
Somers is an experienced geriatric care manager and
has counseled thousands of clients in more than 30 years of private
practice. She is the first expert of her kind to offer complete, direct
access to her knowledge and experience via the web, says the
announcement of the site.
She is also the author of the upcoming book, "Elder
Care Made Easier: Doctor Marion's 10 Steps to Help You Care for an Aging
Loved One," to be released by Addicus Books this fall.
"We're seeing the growing trend of baby boomers and
seniors heading online to find relevant, quality information and advice
about the issues they face, particularly in their retirement years,"
said Evan Heltay, President of RetirementHomes.com (www.retirementhomes.com),
whose own web site, which targets the boomer demographic all the way to
65+, averages 200,000 hits per month.
"DoctorMarion.com has great appeal to this
audience, offering a well designed, easy-to-navigate resource with a
multitude of insightful tips and helpful information that caregivers can
really put to good use."
Doctor Marion's resources are developed
specifically to inform and educate caregivers about their situation, and
help make the elder care experience a positive one for everyone
involved.
The "content-rich" DoctorMarion.com web site
includes a wide range of free, downloadable tools including: a "Doctor
Marion 101" tip sheet; dozens of "Ask Doctor Marion" articles; a
comprehensive elder care resource guide with over 100 links; and 20
downloadable "Doctor Marion Minute" MP3 audio segments.
"I've heard thousands of personal stories, and
understand first-hand the many highs and lows that come with caring for
an elderly parent or relative -- especially for the baby boomers, who
face the unique challenge of balancing their own needs with those of
both their parents and their children," said Doctor Marion.
"The message I reinforce with all of my clients is
that you are not alone, and that there are many simple steps you can
take that can make your caregiving experience a more manageable and
pleasant journey. The web site as well as the book are designed to
provide direct access to this information and advice for anyone,
anywhere."
For more information, visit
www.doctormarion.com.
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