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Most Adults Won’t Give Up Sex for Staying Young, Senior Citizens Won’t Give Up Coffee

April 20, 2004 – What are Americans willing to give up for a drink from the “Fountain of Youth?” Not sex, for those 18 to 64, and not coffee for those over 64.

Half of men and a third of women ages 18 to 64 in a February 2004 survey of 1,000 adults by Body Confident(TM) said they would not give up sex for eternal youth. Those in the 64-and-over age group named coffee (18 percent) as the item they are not willing to exchange.

While 13 percent of Americans admitted they are not willing to give up anything for a sip of the youthful nectar, 15 percent would cease their intake of dessert and chocolate, 10 percent would surrender their coffee cup and nine percent would trade in their cable box.

Although perpetual youth is a myth, the reality of feeling and looking young is on the minds of Americans. Instead of sitting back, preparing to grow old gracefully, they're fighting it all the way. More than half (51 percent) of respondents said they are somewhat to very concerned about protecting their bodies against the signs and affects of aging. A healthy and balanced diet (59 percent), routine exercise (54 percent), regular physician visits (52 percent), vitamins and supplements (48 percent) and decreased sun exposure (44 percent) are the top methods men and women use for their anti-aging defense.

     For those Americans who use dietary supplements, more women than men (46 percent vs. 32 percent) take them for a specific health condition while more men than women take them to change their looks (37 percent vs. 22 percent). An equal number of men and women seek supplements as an aging preventative (23 percent). In fact, the largest age group to take supplements for anti-aging is 45 to 54.

     The concern of physically feeling old (41 percent) may keep Americans more devoted to their anti-aging regimen than their concern for mentally feeling old (22 percent). Sagging skin is the biggest aging worry for those ages 18 to 24 (20 percent) while the 65-and-over age segment are exasperated by the appearance of wrinkles. Hair loss and graying was the top physical anguish for men (18 percent).

     Several new anti-aging products are appearing on the market to combat the signs and effects of aging. Body Confident by EuroPharma(TM) is taking a unique, European based approach to this crusade by addressing key lifestyle, environmental and internal aging concerns with all-natural age-defying supplements.

     The line of products includes Ageless Body Formula(TM) for intrinsic aging, Skin Cell Defense Formula(TM) for skin protection, Ageless Beauty Formula(TM) to reduce fine lines and wrinkles, and Skin Detoxifying Formula(TM) to support the body's natural detoxification system which benefits the skin's appearance and health. The line also contains Advanced Breast Health(TM), Cellulite(TM) and Hair Renewal(TM) Formulas. For a list of retailers carrying Body Confident, visit http://www.EuroPharmaUSA.com or call toll-free (866) 470-4933.